Our Team is a collective of talent who share a belief that technology isn’t a threat, but an opportunity to protect our industry as we expand our knowledge and skillsets. We firmly believe the automotive industry has incredible potential for anyone unafraid of innovation and change.
Barry is a highly respected brand strategist and digital pioneer who has led digital strategies for brands including Hellmann’s, Vaseline, Axe Body Spray, ING Direct, Juicy Fruit, Skittles, Ontario Toyota Dealers and Kraft. Barry founded Dashboard, a digital advertising agency, as well as several technology companies in the automotive industry before founding Catalytic. Collectively, his work has won over 50 global awards for creative and business results.
Barry has continually pushed digital boundaries over the years. He helped build one of the world’s first rich media players for the Vancouver Canucks, led Juicy Fruit to pioneer the use of dynamic interactive ads and directed Hellmann’s to be the first brand to use Facebook Connect. Barry also helped pioneer a stereoscopic 3D website for 3M Filtrate and was recognized as the first in the world to create a dynamic interactive desktop video avatar for Axe Body Spray.
Paolo holds a chemistry degree from the University of Pennsylvania and an MBA from Schulich, which is why he is uniquely qualified as a Venture Investment portfolio manager and Business Strategist who wants to understand the science behind the innovations of the technology companies that he evaluates. He has provided business development and investment services across North America, Columbia, Chile and Argentina.
Paolo has taught graduate courses in Corporate Finance and Strategic Consulting and he has been responsible for evaluating and investing over $30 million for his clients in the past few years alone. His background provides Catalytic with exceptional financial experience to allow our team to source, screen and prioritise deals, conduct due diligence, and negotiate valuation and investments with founders and their companies.
President and CEO of Mississauga Toyota, the first female President of the Trillium Automotive Dealers Association (TADA) and the 2020 President of the Canadian Autoshow, Susan is a respected thought leader throughout the automotive industry. Susan graduated from the National Automobile Dealers Association and is an active investor in technology companies that maintain a focus within the automotive industry.
Susan is also a serving board member for the Canadian Automobile Dealers Association where she focuses her efforts toward education on innovation and technology transforming the sector. Susan was responsible for helping develop the first digital dealer conference for the TADA and works diligently to increase awareness and involvement of opportunities for women in the automotive sector, founding Women Driven as a vehicle to increase diversity.
Mark is a lawyer and partner with Loopstra Nixon who has been working with the Trillium Automotive Dealers Association as well as providing advice and guidance for Dealerships across Canada. Mark practices employment, labour (union), human rights, occupational health and safety and OMVIC law by providing both litigation and corporate/commercial advice and representation to small to large size businesses, corporations, and associations.
Mark has advised and represented multiple clients on several mergers/ acquisitions in excess of $100 million. He is a passionate advocate for the automotive industry and speaks regularly about policy and law in the automotive sector. Mark understands how quickly the industry is evolving and has become a respected industry expert that the industry can turn to for advice and direction.
Shawn brings over twenty years of experience working in the advertising industry, having worked for Saatchi & Saatchi, MacLaren McCann, Dashboard and Due North as a Creative Director and Marketing Director. Shawn has earned multiple international awards for his work on CIBC, Diagio, Heineken, the NFL, H&R Block, Toyota, General Motors, P&G and Sporting Life.
Shawn is a brand and marketing expert who understands how difficult it can be as an entrepreneur, because he's also a partner and investor in several companies that include a distillery and network platform built to help entrepreneurs find capital and human resources. Shawn understands that many entrepreneurs face a marketing and sales gap, which is why he works hard to make a measurable difference in their branding and marketing to help them to scale.
Brad is a seasoned c-suite executive with extensive automotive experience gained during his tenure working in Advertising agencies and during his role as past-President of Canadian Black Book and former Marketing Director for Daewoo Automotive. Brad is an outstanding strategist who is able to deliver superior revenue and profit growth in highly competitive business environments.
Brad is an inventive and results driven executive credited with creating strong business plans, providing sales and marketing management, and implementing organizational leadership processes. Highly respected in the automotive industry, Brad brings his extensive experience in scaling technology companies and understanding the needs of all three tiers of automotive to Catalytic.